“Our thought was just to change our website, but Monogram opened our eyes to thinking about our brand as a smarter, more strategic approach to communicating our unique strengths. Sure the web site is key to making that first impression with key stakeholders, but Monogram’s work is getting everyone in our firm on the same page – and that’s the big difference.”
— Art Penn, Founder and Managing Partner, PennantPark
Private equity is very competitive and everyone is looking for the same thing — attractive investment opportunities. It’s really tough to stand out and effectively communicate your brand identity, culture, and investment strategy to the market. Monogram took the time to get to know us and to understand how we’ve done business for the past 20 years. This enabled Monogram to substantially upgrade how we present ourselves to the market and positively impact our entire business development function in the process.
— Nate Good, Partner, Prairie Capital
“Monogram was recommended to us by a firm they had worked with, and we have been very happy with their professionalism and creativity. The team helped us refresh our communications, from our website to the style of our logo and everything in between, leading us through the process every step of the way. They built confidence and trust with us from Day One, and the outcome exceeded our expectations.”
— Jonathan Harris, CEO, AIM13
“We engaged Monogram to create an entirely new brand for an industrial corporate carve out we were closing. They accompanied us across Canada to introduce our firm to every manager and employee in the company, learning the business at the shop floor level through the journey. Their strategic and creative work was excellent as a result. They just got it, and fast.”
— Operating Partner of a US PE Fund