Skillful. Proven. Collaborative. These are the hallmarks of a leadership team that averages 30+ years of experience and 18+ working together. Our process is to get smart before we get creative, because insights into our client's stakeholders are at the core of our branding and go-to-market programs. 

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Scott Markman
President

37 years of global experience in corporate design and brand development. Has lectured throughout China and US on branding. Monogram’s work has been cited for creative and strategic excellence 17 times since 2005. Clients include Chicago Symphony, Eli Lilly, Goldwind, Life Fitness, Mintel, Swingline, University of Florida and many others.

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Chip Balch
Partner, Creative Director

27 years of art direction and project management experience. As Monogram’s Creative Director, he has developed brand identity systems, online/offline advertising, collateral and complex web sites for all of Monogram’s PE clients. He has been with Monogram since 2000.

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Jackie Short
Partner, Research Director

37 years of experience in quantitative and qualitative research. Expert in all qual and quant methodologies. Served as Director of Corporate Research at Ameritech (AT&T). Worked in packaged goods, financial services, retail, utilities NFPs and the arts. Clients include Fiskars, Kraft, Life Fitness, Mrs. Field's, SUNY, Wells Fargo and many others.

 
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Dan Bauer
Senior Advisor, Marketing Strategy

46 years of experience in competitive analysis, branding and marketing planning. Former Monogram client and a colleague since 1996. Founded, led and sold an “Inc. 5000” company. Previously Senior VP-Global Marketing for MasterCard and VP-National Marketing for Citibank. Harvard MBA. His background spans 70 companies across 30 industries.